Engage customers by providing ways to interact with your site, such as participating in online communities, writing product reviews, and commenting on blogs. Starting an Online Business For Dummies Cheat Sheet, How to Add Your Trademark to the Amazon Brand Registry, Manage Your Amazon Seller Account with the Mobile App, How to Track Your Amazon Seller Account’s Health and Performance. Pages are responsive and the site is displayed properly in all mobile formats. Gather your nerve. These components drive traffic to one another and drive customers to your products and services. Ask your customers as well as vendors and other business associates in your network to provide a recommendation for you or your business in LinkedIn. The following online resources can help you with everything from protecting your site by registering trademarks to operating more efficiently by buying postage online: When creating a website, you must complete several steps before you can take your site live. Make an effort to include your keywords in the headings on your pages, and in the text as well. Meta tags are keywords added in the Head section of a web page, between the and tags. It helps to choose a domain name that includes words that relate to your business idea. Send out short tips via Twitter on how to use your services or products. Ask your customers as well as vendors and other business associates in your network to provide a recommendation for you or your business in LinkedIn. An online business needs to know how to triangulate its customers (that is, to connect with customers from multiple entry points on the Internet). Buttons or links for top-level menus work. Greg Holden founded Stylus Media, a company specializing in creating web pages for small businesses. Add Shop the Look Pins to your posts on Pinterest that link back to your website so that it’s easy to buy each product showcased. Starting an Online Business All-in-One For Dummies Cheat Sheet. Try these suggestions and quick tips for launching your website and engaging your customers. The site map matches the web pages — exactly. The content is free of misspellings and grammatical errors. Membership icons or logos, such as Better Business Bureau or Chamber of Commerce member emblems, have been included. Follow customers and vendors as well as influential bloggers, journalists, industry analysts, and others with a large following and significant influence on your business or industry. A new set of tools is available to online entrepreneurs these days, including mobile websites, shopping cart services and other hosts, viral marketing, social networking, and search engine optimization. Lots of resources are available to help you do everything from creating content for your website to building a long list of loyal customers. Send customers tips or brief articles that are fun or innovative or that show how to use your products or services to save time or be more productive. Sign up with a company that does website hosting full-time. Triangulate your online business by maximizing your blog, your website, your Twitter and Facebook pages, and the storefronts you have on specialty marketplaces. The copyright symbol and current year are placed prominently at the bottom of every page. This underused Pinterest opportunity can generate lots of views and shared pins. Hold a pinning contest on your website by encouraging customers to pin an image of one of your products to their Pinterest boards. Each website page is displayed and is fully accessible. Social media marketing is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. Start Twittering. Don’t wait for Google to find you. Use Twitter to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site. Launch a video contest: Ask customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites. After you create your website, follow this checklist to make sure you aren’t forgetting anything when it comes to optimizing your web pages for indexing by Google and other search engines, and spreading the word about your products and services. All graphics, photos, and videos load quickly and completely, and the images are crisp and clean. You need to be ready to really do some work. Add brochures, PDFs, SlideShare and PowerPoint presentations, and videos to your profile under the Summary section to provide interesting content that anyone viewing your profile can download or share.
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