Some of it is just excellent marketing. We’ve put together the upsides and downsides of Guerrilla Marketing, along with a collection of the good, the bad, and the ugly sides of this technique. In the 1960’s US firms brought the “Guerrilla” tactics to marketing, when they needed new ways to outdo competitors. Guerrilla Marketing is a means to gain maximum exposure through minimal cost to the company. Viral. guerrilla marketing and how this can be used in a successful way. So, I would like to make a distinction between what guerrilla marketing is … 228 views | +0 today. Here is my point and, by all means, I invite you to chip in. Not everything that makes you stop and look is guerilla marketing. It's was one of my favorite category that I learned about in school. The 'flash mob' craze of several years ago is a good example of experiential guerrilla marketing in action. Search Engine Optimization; Social Media Marketing(SMM) Pay Per Click (PPC) Search Engine Marketing(SEM) Web Designing Follow No tag on any scoop yet. Home; About Us; Training; Services. _____ Keywords Guerrilla Marketing, Consumer Behavior, Brand Attitude, Brand Image ... it is also important to arouse the emotions of the message receiver and this is one of the key elements in guerrilla marketing. Ahhh guerilla marketing. Guerrilla Marketing - Importance and How Does It Work. Identifying a Guerrilla Marketing Campaign. Inspired by guerrilla warfare, guerrilla marketing uses similar sort of tactics in the marketing industry. While there is an argument to be made that all forms of guerrilla marketing are viral to a certain extent, the concept is important enough to warrant discussion. Guerrilla Marketing is similar, except we’re not trying to kill our customers… but rather get them on side. HISTORY “Guerrilla” stood for an attack strategy based on the surprise effect and on acts of sabotage used by smaller groups that stood against bigger groups. 9. Does that make sense? But guerrilla marketing is tactical, strategical placed in your face marketing that you don't really realize as marketing. Guerrilla Marketing - Importance and How Does It Work This is to give you an information about the importance of Guerrilla Marketing and how does it work to promote an event or product.